About GoWell · Mexico City · since 2022

Behind every hotel there is a brave decision.

To open it. To hold it when the season drops. To change how it works without losing what makes it yours. GoWell exists to walk with that decision.

Every opening starts with a decision Opening the hotel for a new day
01 What GoWell is Two engines

Two parts, one idea.

For hotel owners

GoWell Hospitality

Operates and commercializes independent and boutique hotels together with their owners and teams.

See Hospitality
For readers

GoWellMag

The quarterly wellness and hospitality magazine, in Spanish and English, around 150 pages per edition. Francisco writes in the magazine about what he sees in hotels.

Read the magazine
02 For what What we want

What we want.

What really matters, for us, is this: that an independent hotel can work to international-class standards without erasing its soul. That the owner keeps deciding. That the hotel outlasts a season: a legacy.

03 The people Who we are

Who we are.

  • Francisco Lugo
    Director and founder

    Francisco Lugo

    More than 20 years in luxury hospitality and wellness. Co-creator of the first integrative wellness centre under a hotel model in Mexico. Founder of GoWell.

  • Commercial director

    Alma J. Avila

    More than 25 years in operations, commercialization, marketing, sales and revenue management. Author of ReveNEW Management.

Shall we talk?

Let’s talk about your hotel Have a brand? Write to Alma